Social Media Sidebar

Announcement

Please sign up, comment on articles and bring your friends!

Current poll

PlanetTech is asking:

What do you think about our new web site?

Love it, indeed
Really good solution
Same as old one
The old one was better
This is a new option

Quote of the day

We are all now connected by the Internet, like neurons in a giant brain.

 

Stephen Hawking

 

We are 80% Of The Way To Fake Meat Indistinguishable From The Real Thing

RATE THIS! +8
Posted in Science on 7th May, 2013 11:43 PM by AlexMuller

If you’ve flirted with vegetarianism like I have, then you’re probably aware of a range of meat substitutes, all of which pale in comparison to the real thing.

 

But now Beyond Meat CEO and founder Ethan Brown says that mock meat is about 80 percent of the way to being able to sub in for the real thing without anyone being the wiser, in terms of taste, texture and appearance.

 

Brown made that claim on stage today at the WIRED Business Conference, where he was discussing the role of proteins in our diet in general and how Silicon Valley investment-backed startups like his own are trying to shake up perhaps one of the oldest and most entrenched industries: the meat market.

 

Beyond Meat grabbed headlines as an unlikely target for investment by Obvious Corp., the investment vehicle/incubator/idea factory co-founded by Biz Stone and Evan Williams of Twitter fame. In a blog post from August, Stone outlined exactly why Obvious felt that Beyond Meat was a prime investment target, and how it aligned with the Obvious vision.



Read original article » Back to category

Comments



 

Recent headlines

  • Posted in Business on 2017-04-26 19:39:18
    China to boost non-fossil fuel use to 20 percent by 2030..read more
    Posted in Science on 2017-04-25 09:12:53
    Banned industrial solvent sheds new light on methane mystery..read more
    Posted in Business on 2017-04-25 09:02:02
    Alibaba’s Jack Ma predicts 30 years of pain as.....read more
    Posted in Science on 2017-04-25 08:58:00
    China has successful Long March 7 launch and mission..read more
    Posted in Business on 2017-04-25 08:54:18
    Preference for watching TV shows on televisions plummets.....read more
Posted in Business on 2013-10-10 01:33
China is working towards a manned lunar mission in about.....read more
Posted in Business on 2013-10-20 07:17
Spacex says China is their main competitor for commercial.....read more
Posted in Software on 2013-10-20 06:43
Pirate Bay Browser Clocks 1,000,000 Downloads..read more
Posted in Medicine on 2013-10-10 02:10
Google reportedly investing hundreds of millions into new.....read more
Posted in Medicine on 2013-10-14 03:13
Endothelial Cells Can Repair and Regenerate Organs,.....read more
Posted in Science on 01.01.2010
Spacex says China is their main competitor for commercial.....read more
Posted in Science on 01.01.2010
Staring at Your Phone Could Be Making You Short Sighted..read more
Posted in Science on 01.01.2010
Oculus Rift virtual reality headset coming to mobile, but.....read more
Posted in Science on 01.01.2010
China is working towards a manned lunar mission in about.....read more
Posted in Science on 01.01.2010
Delivering drugs via nanoparticles to target mitochondria..read more

Recent Blog Posts

  • Posted by AlexMuller
    Nanoparticle vaccine shows potential as immunotherapy to fight.....read more
    Posted by AlexMuller
    Obesity is top cause of preventable life-years lost, study shows..read more
    Posted by AlexMuller
    Light can be utilized to control gene function..read more
    Posted by AlexMuller
    Brain stimulation restores memory during lapses, research shows..read more
    Posted by AlexMuller
    Wax worm caterpillar will eat plastic shopping bags: New.....read more

Login to your Account

Login to your PlanetTech Account here

Username:
Password:
Remember me
or

Create a New Account

You just need username and password

The following errors occured:
Username:
Email:
Password:
Verify password:
Remember me