Facebook has long been the social login of choice for many websites and apps. But it seems that Google is starting to climb the ranks. You know when you use Facebook or Google to register or log onto another site? That’s called a social login.The reason they’re important is because they allow the companies that use them to track you in more places.
Social media companies provide them, because it puts their brand in more places. Currently Facebook captures 43 percent of social logins, only three percent more than Google. Meanwhile Google’s social login use has grown 6 percent since last quarter.