Gaming convention E3 2014 has been going down in Los Angeles all of this week, with Microsoft, Sony and Nintendo showing off their new stuff. Well, yesterday was Oculus Rift’s turn in the spotlight. At the show, Oculus VR CEO Brendan Iribe talked about the future for the VR platform that Facebook bought a few months back.
Iribe also revealed that Zuck wants to sell the Rift for as close to cost as possible. "We were planning to run a business, hopefully a break-even [or] even profitable business off of this, not a money-losing business," Iribe told Ars Technica. "Mark [Zuckerberg] is much more in the mindset of, ‘Let’s get this to scale with the best-quality product at the lowest cost possible.’"
Iribe also spoke of his sales expectations for the first consumer version of the headset: north of a million units. And, when you think of the amount of consoles shifted worldwide, it looks a bit small, really. But Iribe has a cunning plan. "The goal is to set expectations low, get the enthusiasts and early adopters to get into the space, get their feedback, get developers making really great content."
There will be a second consumer version a couple of years after that, and that is when Iribe expects to get the really crazy-good games that will make vast swaths of the planet want to jump into the Oculus Rift world.