Intel is announcing its fourth-generation Core microarchitecture, formerly code-named Haswell, today at the Computex trade show in Taiwan. Its new name will be the 4th generation Intel Core processor family with Intel Iris graphics.
Iris is a hybrid processor-graphics combo on a single chip. It promises 50 percent better battery life than current-generation laptops and twice the graphics performance. It will become the brains of all sorts of computers, including gaming machines, desktops, and razor-thin laptops. Lots of computer makers are launching machines with the chips in June and July. Tom Kilroy, executive vice president and general manager of the sales and marketing group at Intel, announced the new product family at the Computex computer trade show in Taiwan.
“In my 18 years at Intel, I don’t think I’ve seen so much innovation in form factors and new ways of computing,” said Navin Shenoy, vice president and general manager of the PC Client Group at Intel, in an interview with VentureBeat. “The opportunity for inventing the future is right in front of us.”